Stefan Boyle, LinkedIn

Why I Love LinkedIn!

Why I Love LinkedIn...

Right now, Linkedin is the best platform we have for B2B.

For me, I've seen it develop massively in the last 12 months or so and it's becoming far more interactive, educational and informative than ever!!

I used to think LinkedIn was simply an online CV for an individual!Now...I see it as a window to the world of business.

LinkedIn is an especially good source for discovering leads.

 According to Hubspot its 277% more effective at generating leads than Facebook and Twitter. Content on the LinkedIn feed receives about 9 billion impressions per week, but only 3 million users (out of the more than 575 million) share content on a weekly basis.

This means that only about 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net the 9 billion impressions.LinkedIn enables you to reach everyone in B2B, connect with them, share content that positions you as an authority but also you can learn more about your prospects, associates, suppliers, business partners or leading business figures!

This enables you to make the first points of contact with a prospect to be instantly warm!

Social Selling is the way forward... thanks to LinkedIn

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